The Tesla effect
The Tesla effect is so big that the company has to spend $0 on advertising since inception. Tesla has the "exorbitant privilege," which means that what all other car companies must do, Tesla doesn't have to do.
For example; the new car models, every tweet from Elon Musk and new developments are followed with immense media and social media attention and their costumers are extremely loyal.
Another factor why Tesla is so successful which is not mentioned in the article is that they attracted top performers to work for them. Companies like Apple lost many talented people working in different levels in their company. The employees that left gave as main reason that Elon Musk reminds them of Steve Jobs. This is the kind of incentive you can not buy.
Posted on Mon, March 7, 2016
by Simon Snelder